When people think about commercials and product mascots and logos, a few stand out in their mind. In my childhood, Tony the Tiger was my favorite product mascot with his simple catchphrase “They’re GRRRRREAT!” I couldn’t pass the cereal aisle without begging my mom for a box of Frosted Flakes ™.
In 2009, Knorr™ advertised reduced salt Sidekicks™ featuring a little salt shaker named Salty. The commercial, featuring a sappy Michael Bolton song, endeared Salty to the public. The commercial was clever, funny and touching at the same time.
|"Please cheer up, Salty. We still love you."|
The ad campaign was so successful that the company released several clips featuring the misadventures of Salty, produced a limited edition of Salty and Pep shakers, which flew out of the warehouse and sales of Sidekicks™ increased by nearly 25%. They launched a subsequent campaign, “Salty is Missing” which offered a $25,000 prize.
While no stranger to Knorr™ products, (as chicken broth powder is a staple for Chinese dishes in our restaurant, and we always had our 5kg Knorr™ Chicken broth powder on hand for our stocks, soups and stir fry dishes, and Knorr™ onion soup mix is a flavor enhancer when caramelizing onions for French onion soup) Sidekicks was a relatively new product to me. I had to try the prepackaged noodles that tormented Salty so. They were actually pretty good! I mean, they are not handmade fresh pasta with a homemade sauce, but as far as pre-packaged “quick food” goes, they were tasty and not expensive at all. I wouldn’t suggest eating processed food everyday, Knorr™ Sidekicks™ do make nice quick side dishes for chicken, fish, pork chops or any other main you can think of.
So, here’s a little tribute I made today in my backyard to Knorr™ and the little salt shaker that could, Salty.
Here are the Youtube links to the Salty commercials:
Original “Salty” – Knorr SideKicks Commercial:
Salty – Neck Brace:
Salty Tries Online Dating:
Salty – Mask:
Salty is Missing:
|"Keep your chin up, Salty!"|